«How would you feel, walking up the stairs of this amazing architectural project? Amazed? And would you visit the venue a second time?»

The architect’s Design Process

The architectural procession choreographs a conceptual narrative, one that transforms visitors into performers. Upon entering the grand lobby, visitors will see large transparent glass walls spanning the grand lobby, visually connecting the curvilinear interior with the swooping façade and exterior plaza. Soaring above, a crystalline glass curtain wall soars over the grand lobby space with the support of a lightweight diagrid structure. Comprised of glass pyramids, the surface alternates between smooth and faceted, referencing the billowing snow and ice of the frigid climate. Visitors are greeted with the simple opulence of natural light and material sensation – all before taking their seat.

Surpassing the complex opera house typology MAD articulates an architecture inspired by nature and saturated in local identity, culture and art. As the Harbin Opera House deepens the emotional connection of the public with the environment, the architecture is consequently theatrical in both its performance of narrative spaces and its context within the landscape.

MAD Architects

The photographer’s Design Process

Kevin Scott is a photographer and visual artist based in New York City. Formally trained as an architect, his image work focuses on the physical and visceral response to the built environment where concept and story are defining elements.

Known for his minimalism, meticulous use of natural light, and views which mimic the perspective of everyday inhabitants, Kevin’s work embraces atmosphere and imperfection in order to find the emotional center of a place. As a result, his photographs are as cinematic as they are documentary, and project a humanist spirit whereby people, whether in frame or out, are naturally visible.

Kevin Scott

The Customer Lifecycle Experience

Both architects and photographer follow their own design process in order to create emotions and experiences. And to engage with everyone who gets in touch with their art.

How does the Corporate Design Experience effect our interaction with a product, a brand or a venue? And consequently our Customer Lifecycle Experience? What do we need to stay true to a brand?

Constant Corporate Experience Management is a good instrument to keep track and aim for a – longterm authentic Customer Lifecycle Experience.


Picture credits: Hufton+Crow, Adam Mork